DIGITAL INTEGRATION
Product Data & API
Discover integration options for product information, variants, images, pricing and stock availability across external platforms.
Resources & Tools
Explore our suppliers' virtual catalogs and discover product data integration solutions for online stores and business systems.
BRANDERPROMO · DIGITAL INTEGRATION
Product Data & API
Information about accessing, organizing and integrating product data.
Product Data Integration
Product data integration enables the transfer of catalog information into online stores, commercial applications and external systems using a structure compatible with the destination platform.
Depending on the data source and access permissions, this process can reduce manual product entry and simplify catalog management.
What data can be integrated?
The exact content depends on the selected feed or service. Product integrations may include the following categories:
01 Product Information
Product names, SKU references, descriptions, categories and technical characteristics.
02 Product Variants
Colors, sizes, configurations and unique identifiers for each variant.
03 Images & Media
Product photographs and other available visual resources.
04 Pricing Information
Product prices and commercial information, subject to authorized access.
05 Stock Availability
Stock information and product availability details.
06 Technical Attributes
Materials, weights, dimensions and other product specifications.
Product Feeds
Product feeds are structured files or data streams that facilitate information exchange between systems.
Commonly used formats include:
XML
Structured Data
Suitable for product imports and automated information exchange between systems.
CSV
Tabular Data
Useful for bulk imports, spreadsheet processing and catalog updates.
JSON
Application Data Exchange
A format commonly used in web services, applications and APIs.
The availability of each format must be confirmed for the specific integration solution.
API Integration
An Application Programming Interface (API) allows external applications to communicate with a data service through defined technical interfaces.
When API access is available, an application can be configured to retrieve and process supported information in accordance with the service documentation and applicable technical limits.
Product Data Information Source
→
Feed / API Data Exchange
→
Your Platform Store or Application
Authentication methods, available fields, usage limits and access requirements are defined by the documentation of the specific service.
Keeping Product Data Updated
A properly configured integration may support periodic data updates, depending on the capabilities of the source and destination platform.
✓ Match products and variants using unique identifiers.
✓ Process changes to descriptions, attributes and images.
✓ Update prices and stock information, where supported.
✓ Monitor imports and manage missing or incorrect data.
Update frequency may vary. Using a feed or API does not automatically guarantee real-time synchronization.
Integration Process
01
Select the Integration Method
Determine whether your platform requires product feed imports or API connectivity.
02
Review Available Data
Identify the required products, variants and data fields.
03
Configure Field Mapping
Match source information with the destination catalog structure.
04
Test the Import
Verify images, variants and identifiers using a limited product sample.
05
Activation & Monitoring
Configure supported updates and monitor synchronization results.
API Manual
Technical documentation is the primary reference for developers. It may describe access methods, response structures, supported parameters and error handling.
For implementation, consult the manual associated with the available service and verify its authorization requirements.
View API ManualThe information provided is for general guidance. Actual features and capabilities depend on the available services and access permissions.