The website https://www.branderpromo.com uses cookies.
The information below is intended to inform the user about the placement, use and administration of cookies used by the website https://www.branderpromo.com.
In case you need more information, and it is not found below, you can contact us at contact@branderpromo.ro.
Please read the following information carefully:
This website may use cookies both own and from third parties to provide visitors with a much better browsing experience and services tailored to the needs and interests of each.
As we respect your right to privacy, you can choose to block certain types of cookies from this site.
Cookies play an important role in facilitating the access and delivery of multiple services that the user enjoys on the Internet, such as:
- Customizing certain settings such as: the language in which a site is viewed, the currency in which certain prices or tariffs are expressed, keeping the options for various products (measures, other details, etc.) in the shopping cart (and memorizing these options), saving certain preferences for future reuse.
- Cookies provide website owners with valuable feedback on how their sites are used by users so that they can make them even more efficient and easily accessible.
- Allow multimedia or other applications on other sites to be included in a particular site to create a more valuable, useful and enjoyable browsing experience.
- Improve the effectiveness of online advertising.
What is a Cookie?
A cookie is a small file consisting of letters and numbers that will be stored on the computer, mobile terminal or other equipment of a user from which the Internet is accessed.
The cookie is installed by the request issued by a web-server to a browser (e.g. Chrome, Firefox) and is completely “passive” (does not contain software, viruses or spyware and cannot access the information on the user’s hard drive).
A cookie consists of 2 parts: the name and content or value of the cookie. Moreover, the duration of a cookie is determined; technically, only the webserver that sent the cookie can access it again when a user returns to the website associated with that webserver.
Cookies themselves do not require personal information to be used and, in most cases, do not personally identify internet users.
There are 2 large categories of cookies:
- Session cookies - they are temporarily stored in the web browser's cookie folder to store them until the user closes the browser window or logs off from that site.
- Persistent cookies - These are stored on the hard drive of a computer or device (and generally depend on the default cookie lifetime). Persistent cookies also include those placed by a website other than the one the user is visiting at the time – known as ‘third party cookies’ (cookies placed by third parties) – which can be used anonymously to memorize a user’s preferences.
What are the benefits of cookies?
A cookie contains information that links a web browser (user) and a specific web-server (website). If a browser accesses that web-server again, it can read the already stored information and react accordingly. Cookies provide users with a pleasant browsing experience and support the efforts of many websites to provide comfortable services to users: ex - online privacy preferences, site language options, shopping carts or relevant advertising.
What is the lifespan of a cookie?
Cookies are managed by webservers. The lifetime of a cookie may vary significantly, depending on the purpose for which it is placed. Some cookies are used exclusively for a single session (session cookies) and are no longer retained once by the user has left the website and some cookies are retained and reused each time the user returns to that website (permanent cookies). However, cookies can be deleted by a user at any time through the browser settings.
What are cookies placed by third parties?
Certain sections of content on some sites may be provided through third parties/suppliers (e.g. a video, an advertisement, a chat app, etc.). These third parties may also place cookies through the website and they are called “third party cookies” because they are not placed by the owner of that website. Third party providers must also comply with the law in force and the privacy policies of the site owner.
How cookies are used by this site
Cookies provide users with a pleasant browsing experience and support our efforts to provide user-friendly services through functionalities such as online privacy preferences, shopping cart or relevant advertising. They are also used in the preparation of anonymous aggregated statistics that help us understand how a user benefits from our web pages, allowing us to improve their structure and content, excluding the personal identification of the user.
A visit to this site may place the following types of cookies:
- Essential cookies
- Performance cookies
- Social media and advertising cookies
Certain cookies, such as performance cookies or social media and advertising, may come from third parties.
Essential cookies
These cookies allow both saving preferences regarding the other types of cookies used and accessing the basic functionalities of this site.
They retain the user’s preferences on this site, so there is no need to set them at every visit of the site.
Registration cookies are generated when a user registers on this site in order to inform us later whether or not it is registered. Our servers use these cookies to show us the account you are registered with and to provide you with a more user experience with the site.
Other cookies we place to allow you to make the best use of the site are cookies corresponding to the shopping cart and lists of Favorites (to save the information related to the products you have added to the cart or as Favorites), the location cookies (used to determine your location according to IP, in order to pre-file certain fields required when registering or placing orders).a HTTP protocol, filling in certain forms, interacting with certain elements on the site, etc.), cookies that recognize the type of terminal used - desktop or mobile, video of chat applications that allow real-time discussions with the customer service.
Performance cookies
They include both cookies from traffic analysis services, as well as cookies placed by certain third-party services that provide complementary functionalities to the site.
Traffic analysis cookies allow the aggregate measurement of site traffic, identifying traffic sources, provide information about the most visited or least accessed pages, as well as how users interact with the site. The listed information is collected in an aggregate and implicitly anonymous manner. These cookies may come from third parties such as Web Analytics (e.g. Google Analytics).
Social media and advertising cookies
They may be placed through the website by the social media or advertising services we use.
This type of cookies can be used by these services to determine a specific profile of visitors and to display relevant advertising messages on other sites you visit.
They may come from third parties such as advertising services (Ex: AdSense, AdWords), social media platforms (Ex: Facebook, Twitter), etc.
Due to the use, this site cannot access these third-party cookies, just as third parties cannot access the cookies owned by this site. For example, when you share an article using the social media button on this site, that social network will register your activity.
What type of information is stored and accessed through cookies?
Cookies store information in a small text file that allows a website to recognize a browser. The webserver will recognize the browser until the cookie expires or is deleted. The cookie stores important information that improves the Internet browsing experience (e.., keeping a user logged in to his account; keeping products in the shopping cart; keeping the products in the Favorites list).
Why are cookies important for the Internet?
Cookies are the focus of the efficient functioning of the Internet, helping to generate a friendly browsing experience and adapted to the preferences and interests of each user. Refusal or disabling cookies may make it difficult to use a website.
Refusal or disabling cookies does not mean that you will no longer receive online advertising - but only that it will no longer be able to account for your preferences and interests, highlighted by your browsing behavior.
Examples of important uses of cookies (which do not require authentication of a user by means of an account):
- Content and services tailored to user preferences - news categories, weather, sports, maps, public and government services, entertainment sites and travel services.
- Offers tailored to users' interests - password retention, language preferences (e..: displaying search results in Romanian).
- Retention of child protection filters on Internet content (fads mode, safe search functions).
- Limiting the frequency of ad serving - limiting the number of impressions of an ad for a particular user on a site.
- Providing more relevant advertising to the user.
- Measurement, optimization and analytics features - such as confirming a certain level of traffic on a website, what type of content is viewed and how a user reaches a website (eg through search engines, directly, from other websites, etc.). Websites are running these analyses of their use to improve websites for the benefit of users.
Security and privacy issues
Cookies use text-type formats. They're not made up of pieces of code so they can't be executed I can't even auto-run. Consequently, you can’t duplicate or replicate on other networks to run or replicate again. Cookies can still be used for negative purposes. Because it stores information about users’ preferences and browsing history, both on a particular site and on several other sites, cookies can be used as a form of Spyware. Many anti-spyware products are aware of this fact and constantly mark cookies to be deleted in the anti-virus/anti-spyware deletion/spyware deletion procedures.
In general, browsers have integrated privacy settings that provide different levels of cookie acceptance, shelf life and automatic deletion after the user has visited a particular site. Other security aspects related to cookies
Because identity protection is very valuable and represents the right of every internet user, it is advisable to know what possible problems cookies can create. Because through them, information is constantly transmitted in both ways between the browser and the website, if an attacker or unauthorized person intervenes in the data transmission process, the information contained in the cookie can be intercepted. Although very rarely, this can happen if the browser connects to the server using an uncrowted network (e.g. an unsecured WiFi network).
Other cookie-based attacks involve misset cookie settings on servers. If a website does not require the browser to use only encrypted channels, attackers can use this vulnerability to trick browsers into sending information through unsecured channels. Attackers then use the information for the purposes of unauthorized access to certain sites. It is very important to be careful in choosing the most appropriate method of protecting personal information.
Tips for safe and responsible browsing based on cookies
Due to their flexibility and the fact that most of the most visited sites and the largest use cookies, they are almost inevitable. Disabling cookies will not allow the user access to the most widespread and used sites including Youtube, Gmail, Facebook, Yahoo and others. Here are some tips that can make sure you’m browsing without worries, but with the help of cookies:
- Customize your browser settings regarding cookies to reflect a comfortable level for you of the cookie security.
- If you do not mind cookies and you are the only person using your computer, you can set long expiration dates for storing your browsing history and personal access data.
- If you share access to your computer, you can consider setting your browser to delete individual browsing data each time you close your browser. This is a way to access the sites that place cookies and delete any visitor information at the close of the browsing session.
- Install your antispyware applications and update them constantly.
Many of the applications for detecting and preventing spyware include detecting attacks on websites. Thus, it prevents the browser from accessing websites that could exploit browser vulnerabilities or download dangerous software. Make sure you have your browser always dated. Many of the cookie-based attacks are done by exploiting the weaknesses of old versions of browsers.
Cookies are everywhere and can not be avoided if you want to enjoy access to the most popular sites on the Internet. With a clear understanding of how they operate and the benefits they bring, you can take the necessary security measures so that you can confidently browse the internet.
How can I stop cookies?
It is possible to configure the browser for these cookies to no longer be accepted or you can configure the browser to accept cookies only from a particular site.
All modern browsers offer the possibility to configure cookie storage preferences. These settings are usually found in “options” or in the “prefers” menu of your browser. To understand these settings, you can use the browser’s “help” option for more details.
Useful links
If you want to know more about cookies and what they are used for, we recommend the following links: